Brand Identity

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Brand Identity refers to the ideals and aesthetics that certain companies aim to obtain. One of my favorite stores, Urban Outfitters embodies the care-free lifestyle of stylish teens. They want to express a hippy lifstyle through their items. They do this through their ads and the way their stores are set up. One of my least favorite stores, Aeropostal, tries to make their brand famous by putting their name across all their clothes. They're seen as basic and boring which is unappealing to me.

Comments

  1. UnknownApril 29, 2018 at 9:23 PM

    I agree with your judgments on Urban Outfitters and Aeropostale's brand identities. I see both of them in the same way and like how you describe them. Your definition for brand identity is interesting, I hadn't thought of it exactly like that.

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